
An integral component of the Shishu Kit Project is its Behaviour Change Communication (BCC) Sessions, which focus on empowering expectant and new mothers with the knowledge and confidence required to adopt healthy practices for themselves and their newborns. While the distribution of Shishu Kits addresses immediate material needs, these educational sessions ensure that mothers are equipped with essential information to make informed decisions regarding maternal and child health. Over the past seven years, the project has successfully conducted 241 Behaviour Change Communication (BCC) sessions, including 48 sessions at Sir Sayajirao (SSG) Hospital and Jamnabai General Hospital. Conducted through interactive group discussions and one-on-one counselling, the sessions encourage active participation, enabling mothers to ask questions, share experiences, and receive guidance from healthcare professionals. The curriculum covers a broad range of topics including balanced nutrition and healthy meal planning, maternal self-care, mental health and emotional well-being, post-delivery care, the importance of administering the first breast milk (colostrum), correct breastfeeding techniques, immunisation schedules, family planning methods, newborn care, hygiene practices, and the importance of physical activity after childbirth. By promoting positive behavioural changes and increasing awareness, these sessions play a vital role in improving maternal and neonatal health outcomes while encouraging healthier families and communities.

Recognising that a mother’s recovery after childbirth is as important as the care provided to her newborn, the Shishu Kit Project has incorporated Postpartum Physical Exercise Sessions as an essential component of its maternal healthcare interventions. Conducted under the guidance of qualified physiotherapists, these sessions are designed to help new mothers regain physical strength, improve mobility, reduce post-delivery discomfort, and minimise common postpartum complications through safe and guided exercises. Using live demonstrations, practical exercise routines, and personalised guidance, mothers learn techniques that support muscle recovery, improve posture, strengthen the pelvic floor and abdominal muscles, enhance circulation, and promote overall physical and mental well-being. The sessions also educate participants on the importance of gradual physical activity, proper body mechanics, and long-term health after childbirth. By integrating physiotherapy with maternal health education, the project ensures that mothers receive comprehensive postnatal care, enabling them to recover faster, care for their newborns more effectively, and embrace motherhood with greater confidence and well-being.
At just 19 years of age, Eena Abbas from Gotda Village, Savli, embarked on one of the most significant journeys of her life as she welcomed her newborn at Jamnabai General Hospital on 8th November 2024. Living in a joint family that relies on a modest income earned through daily labour, the family faced considerable financial challenges in preparing for the arrival of the baby. During this crucial time, receiving a Shishu Kit from United Way of Baroda proved to be a source of immense relief. The kit, containing essential newborn and maternal care items, helped ease the family’s immediate financial burden and ensured that both mother and child had the basic necessities required during the early days after childbirth. Beyond the material support, the gesture offered reassurance, dignity, and hope during a vulnerable period. Deeply touched by the initiative, Eena expressed her heartfelt gratitude, sharing that the timely assistance made her transition into motherhood more comfortable and gave her family the confidence to care for their newborn without added financial stress.
For Puja Sanjay Nayak, a 20-year-old resident of Ajod Village, the arrival of her daughter came earlier than expected, leaving the family emotionally and financially unprepared for childbirth. She delivered her baby at Sir Sayajirao (SSG) Hospital on 19th July 2024, and in those critical moments, the Shishu Kit provided through United Way of Baroda became an invaluable source of support. Equipped with essential items for both mother and newborn, the kit ensured that the family had immediate access to basic healthcare and hygiene necessities, allowing them to focus on the well-being of the baby rather than worrying about additional expenses. The timely intervention not only reduced the family’s financial burden but also brought comfort and reassurance during an unexpected situation. Grateful for the compassionate support, Puja and her family acknowledged that the initiative made a meaningful difference at a time when they needed it the most, reflecting the profound impact that timely healthcare assistance can have on vulnerable families.
“At Shree Krishna Hospital, Karamsad, we are grateful to United Way of Baroda for their valuable support through the Shishu Kit Initiative. These kits have provided essential care to new mothers and babies, particularly in remote and tribal areas where access to basic resources is often limited. Beyond meeting immediate postnatal needs, the initiative has encouraged more institutional deliveries, contributing to safer childbirth, improved maternal and neonatal health outcomes, and greater trust in public healthcare services. Between 2024 and 2025, a total of 1,312 Shishu Kits were distributed through our hospital, benefiting hundreds of families. We deeply appreciate this impactful initiative and sincerely thank United Way of Baroda for its continued commitment to strengthening maternal and child healthcare.”
Alpa J. Patel
Incharge Sister
Shree Krishna Hospital, Karamsad


Mothers have been catered
Trusts/Government Hospitals from 3 Districts of Gujarat
Behavioural Change Communication (BCC) sessions are conducted to sensitize mothers in terms of their pre and post pregnancy issue