Gold Card Scheme
Gold Card Scheme
Launched in 1998, the Gold Card Scheme is one of United Way of Baroda’s longest-running and most impactful healthcare initiatives, dedicated to enhancing the quality of life of senior citizens by enabling them to age with dignity, independence, and security. As changing family structures, urbanisation, and migration have left many elderly individuals living alone or with limited support, the scheme was conceptualised to address their everyday challenges and ensure that essential services remain easily accessible. Recognising that healthy ageing extends beyond medical care, the initiative provides comprehensive assistance that promotes physical well-being, emotional security, and a sense of dignity, allowing senior citizens to continue living comfortably in their own homes. Over the past two decades, the Gold Card Scheme has evolved into a trusted support system for elderly residents across Vadodara, reflecting United Way of Baroda’s enduring commitment to compassionate community care.
The Gold Card Scheme offers a wide range of doorstep services specifically designed to reduce the physical, financial, and emotional burden faced by senior citizens in managing their daily lives. Through a simple membership-based model, beneficiaries receive timely assistance from a dedicated team of trained professionals without having to travel or depend on others for routine household needs. The services include plumbing repairs, electrical maintenance, television servicing, air-conditioner servicing, bill payment assistance, visiting nurses, routine health check-ups, and other essential home support services. These interventions ensure that elderly individuals can continue living safely and comfortably in familiar surroundings while receiving prompt and reliable assistance whenever required. By eliminating the stress of arranging service providers and travelling for basic necessities, the scheme significantly improves the confidence, convenience, and overall quality of life of its members.
Each year, the Gold Card Scheme welcomes new senior citizens who seek reliable and compassionate support for their day-to-day needs. The programme is sustained by a dedicated team of six skilled technicians and healthcare service providers who ensure efficient, responsive, and high-quality service delivery. Their commitment enables elderly beneficiaries to receive timely assistance while fostering trust and long-term relationships within the community. Over the years, the initiative has continuously adapted to meet the changing needs of senior citizens by expanding its range of services and strengthening its delivery mechanisms, ensuring that members receive holistic care that extends beyond traditional healthcare support.
Celebrating over 25 years of service, the Gold Card Scheme stands as a remarkable example of community-driven elder care that has positively transformed the lives of thousands of senior citizens in Vadodara. More than a service programme, it is a lifeline that empowers older adults to live independently, safely, and with dignity while reinforcing their sense of belonging within society. By addressing both healthcare and household needs under one comprehensive initiative, United Way of Baroda continues to demonstrate its commitment to creating age-friendly communities where every senior citizen is respected, cared for, and supported. The enduring success of the Gold Card Scheme reflects the organisation’s belief that ageing should be accompanied not by isolation or hardship, but by compassion, comfort, and the assurance that help is always within reach.
Stories of Care
“At 72, I feel secure and cared for, thanks to the Gold Card Scheme I’ve been part of for the past four years. Earlier, frequent plumbing and electrical issues caused me constant stress, but now with timely and reliable support just a call away, I no longer have to worry. What I value even more are the regular nurse visits that bring me comfort and assurance. With this thoughtful care, I now enjoy a peaceful, independent life filled with dignity and ease.”
Anjana Jayeshbhai Shah
Gold Card Scheme
Empowering Senior Citizens with Dignity and Comfort
India’s evolving societal landscape has presented unique challenges for its elderly population, with many seniors experiencing feelings of isolation and loneliness. Recognizing the vital connection between social interaction and well-being, the Gold Card Scheme was launched in 1998 to ensure that elderly individuals can lead a dignified and comfortable life. Over the years, the scheme has become a crucial support system for senior residents in Vadodara, offering a comprehensive range of essential health and household services tailored to ease their daily lives.
The Gold Card Scheme provides a variety of doorstep services, which include:
- Plumbing and electrical repairs
- Visiting nurses and health check-ups
- TV technician services
- Bill payments and AC servicing
These services are delivered directly to the homes of enrolled seniors, alleviating the burden of managing household tasks and ensuring that seniors receive the support they need without leaving the comfort of their homes.
Each year, more seniors join the scheme to take advantage of these vital services. The project is supported by a dedicated team of technicians who provide regular services, ensuring that members continue to receive quality care. As the Gold Card Scheme celebrates its 25th anniversary, its enduring success underscores the significant impact it has had on improving the lives of senior citizens in Vadodara. The scheme continues to adapt to the evolving needs of seniors, offering a lifeline that promotes aging with dignity, safety, and comfort.
Convenience at Their Doorstep
The Gold Card Scheme offers comprehensive doorstep services tailored to the needs of senior citizens. These services include:
- Plumbing and electrical repairs
- Visiting nurses and health check-ups
- TV technician assistance
- Bill payments and AC servicing
Delivered directly to their homes, these services reduce the physical and mental strain of managing household tasks, allowing seniors to focus on their well-being.
Every year, numerous elderly residents enroll in the scheme to access these essential services. A dedicated team of six skilled technicians ensures prompt and efficient service delivery, reinforcing the program’s commitment to care and reliability.
Celebrating its 25th anniversary, the Gold Card Scheme stands as a testament to its lasting contribution to the community. Its ability to adapt to the changing needs of seniors has made it an invaluable lifeline, promoting aging with dignity, safety, and comfort.
By empowering seniors with the support they need, the Gold Card Scheme continues to enrich lives and foster a sense of belonging, making every day more manageable and fulfilling.
Goldcard Membership
Register for GoldCard Membership
Download Goldcard App
Services provided under the Gold Card Scheme
Health Related Services
1. Home visit by trained nurse twice a year.
2. General health check-up once a year at reputed multi-specialty hospitals.
Household Related Services
1. Every month 2-3 bills of their choice collected, remitted and the receipt returned.
2. Service of a Plumber; Electrician and T.V Technician at their doorstep once a month.
Vimlaben Kadiya is 79-year-old Gold Card member at United Way of Baroda since last 25 years. She was sharing the list of problems she used used to face before getting in touch for membership under Gold Card Project. She said that going outside work turns out to be the difficult task as any individual knows that as the age increases, physical strength decreases. She was conveying her gratitude towards United Way of Baroda saying, “Gold card member thavathi amari ghani chinta ochhi thai che. Ummar thavane lidhe ame bahar nathi jai shakta tethi aa service amari mate bau upyogi che.”
Services provided under the Gold Card Scheme:
Health Related Services
- Home visit by trained nurse twice a year.
- General health check-up once a year at reputed multi-specialty hospitals
Household Related Services
- Every month 2-3 bills of their choice collected, remitted and the receipt returned.
- Service of a Plumber; Electrician and T.V Technician at their doorstep once a month.