Gold Card Scheme

Gold Card Scheme

Empowering Senior Citizens with Dignity and Comfort

India’s evolving societal landscape has presented unique challenges for its elderly population, with many seniors experiencing feelings of isolation and loneliness. Recognizing the vital connection between social interaction and well-being, the Gold Card Scheme was launched in 1998 to ensure that elderly individuals can lead a dignified and comfortable life. Over the years, the scheme has become a crucial support system for senior residents in Vadodara, offering a comprehensive range of essential health and household services tailored to ease their daily lives.

The Gold Card Scheme provides a variety of doorstep services, which include:

  • Plumbing and electrical repairs
  • Visiting nurses and health check-ups
  • TV technician services
  • Bill payments and AC servicing

These services are delivered directly to the homes of enrolled seniors, alleviating the burden of managing household tasks and ensuring that seniors receive the support they need without leaving the comfort of their homes.

Each year, more seniors join the scheme to take advantage of these vital services. The project is supported by a dedicated team of technicians who provide regular services, ensuring that members continue to receive quality care. As the Gold Card Scheme celebrates its 25th anniversary, its enduring success underscores the significant impact it has had on improving the lives of senior citizens in Vadodara. The scheme continues to adapt to the evolving needs of seniors, offering a lifeline that promotes aging with dignity, safety, and comfort.

Gold Card Scheme

Empowering Senior Citizens with Dignity and Comfort

India’s evolving societal landscape has presented unique challenges for its elderly population, with  many seniors experiencing feelings of isolation and loneliness. Recognizing the vital connection  between social interaction and well-being, the Gold Card Scheme was launched in 1998 to ensure  that elderly individuals can lead a dignified and comfortable life. Over the years, the scheme has  become a crucial support system for senior residents in Vadodara, offering a comprehensive range of  essential health and household services tailored to ease their daily lives. 

The Gold Card Scheme provides a variety of doorstep services, which include: 

  • Plumbing and electrical repairs 
  • Visiting nurses and health check-ups 
  • TV technician services 
  • Bill payments and AC servicing 

These services are delivered directly to the homes of enrolled seniors, alleviating the burden of  managing household tasks and ensuring that seniors receive the support they need without leaving the  comfort of their homes. 

Each year, more seniors join the scheme to take advantage of these vital services. The project is  supported by a dedicated team of technicians who provide regular services, ensuring that members  continue to receive quality care. As the Gold Card Scheme celebrates its 25th anniversary, its enduring success underscores the significant impact it has had on improving the lives of senior  citizens in Vadodara. The scheme continues to adapt to the evolving needs of seniors, offering a  lifeline that promotes aging with dignity, safety, and comfort.

Convenience at Their Doorstep

The Gold Card Scheme offers comprehensive doorstep services tailored to the needs of senior citizens. These services include:

  • Plumbing and electrical repairs
  • Visiting nurses and health check-ups
  • TV technician assistance
  • Bill payments and AC servicing

Delivered directly to their homes, these services reduce the physical and mental strain of managing household tasks, allowing seniors to focus on their well-being.

Every year, numerous elderly residents enroll in the scheme to access these essential services. A dedicated team of six skilled technicians ensures prompt and efficient service delivery, reinforcing the program’s commitment to care and reliability.

Celebrating its 25th anniversary, the Gold Card Scheme stands as a testament to its lasting contribution to the community. Its ability to adapt to the changing needs of seniors has made it an invaluable lifeline, promoting aging with dignity, safety, and comfort.

By empowering seniors with the support they need, the Gold Card Scheme continues to enrich lives and foster a sense of belonging, making every day more manageable and fulfilling.

Year-wise Summary of Gold Card Services Provided (2021–2025)

Services 2021-22 2022-23 2023-24 2024-25
Plumber 595 692 862 660
Electrician 1483 1540 1506 1574
Visiting Nurse 637 556 611 658
Health Check-up 226 229 172 202
T.V. Technician 243 220 176 246
Bill Payment 481 401 327 278
AC Service 70 36 54 51
TOTAL 3735 3674 3708 3669

A support stick for the elderly

Personal care towards population ageing

Elderly ages is the age of any individual, which is required for support and care to make their lives cheerful and peaceful.

United Way of Baroda initiated Gold Card Scheme Project in the year 1998 successfully completed its 25 years which has served more than 12158 senior citizens through provision of 60000+ services to make their life hassle free.

A support stick for the elderly

Personal care towards population ageing

Elderly ages is the age of any individual, which is required for support and care to make their lives cheerful and peaceful.

United Way of Baroda initiated Gold Card Scheme Project in the year 1998 successfully completed its 22 years which has served more than 11664 senior citizens through provision of 42687+ services to make their life hassle free.

Goldcard Membership

Register for GoldCard Membership

register

Download Goldcard App

en_badge_web_generic

Services provided under the Gold Card Scheme

Technician Services

Electrical Services

Plumbing Services

Health Check-ups

Utility Bill Payment

Recreational activities throughout the year

Health Related Services

1. Home visit by trained nurse twice a year.
2. General health check-up once a year at reputed multi-specialty hospitals.

Household Related Services

1. Every month 2-3 bills of their choice collected, remitted and the receipt returned.
2. Service of a Plumber; Electrician and T.V Technician at their doorstep once a month.

Vimlaben Kadiya is 79-year-old Gold Card member at United Way of Baroda since last 25 years. She was sharing the list of problems she used used to face before getting in touch for membership under Gold Card Project. She said that going outside work turns out to be the difficult task as any individual knows that as the age increases, physical strength decreases. She was conveying her gratitude towards United Way of Baroda saying, “Gold card member thavathi amari ghani chinta ochhi thai che. Ummar thavane lidhe ame bahar nathi jai shakta tethi aa service amari mate bau upyogi che.” 

Services provided under the Gold Card Scheme:

Health Related Services

  1. Home visit by trained nurse twice a year.
  2. General health check-up once a year at reputed multi-specialty hospitals

Household Related Services

  1. Every month 2-3 bills of their choice collected, remitted and the receipt returned.
  2. Service of a Plumber; Electrician and T.V Technician at their doorstep once a month.