Mr. Jamnaprasad Shah is a 74 year old retired bank manager. He stays with his wife at Gautamnagar, Racecourse, Vadodara. He has two sons who are settled out of Vadodara city. His sons want their parents to stay with them but Mr. Jamnaprasad Shah and his wife are habituated to the city of Vadodara and do not want to move elsewhere. Mr. Shah was operated in 1994 for a spinal cord injury since then the Doctor advised him not to ride a two-wheeler. He was advised to be careful while travelling by other means as any jerk would worsen his condition. With this medical problem and age, life was a bit of a struggle for the couple. A family friend informed about the Gold Card Scheme. He enrolled himself as a Gold Card member. During the free medical check-up provided under the scheme at a multispecialty hospital he was diagnosed with high blood pressure. The check-up helped him to identify his problem and he is now taking necessary medication. He takes regular medicines and also takes care of his eating habits. The visiting nurse also keeps a check on his blood pressure and advices him to take proper care. He is also availing the other services of electrician, plumber, TV technician, utility bill payment also. He is very satisfied with the services under the Gold Card Scheme due to which he happily continues his membership since last 16 years. He says that the service providers are just a call away and the scheme is a “Golden Helping Hand” for senior citizens like him.